Notwithstanding any first impressions of “coinage before honor,” know that this ingenious slogan and its menacing artwork are all about doing what’s right instead of wrong. In the broader context of the design, “coinage” sounds similar to “carnage,” which alludes to destructive behaviors and events, hence the piercing skull. Likewise, we know that the definition of coinage actually means money. The conflation of the words “before honor” alludes to one’s moral conscience. More specifically, them having the strength to consistently act upon it, hence the structural design of the triangle and raging bull’s head. The number 21 is symbolic of the 21st century, and the burgeoning optimism within it. The slogan in all of its grandeur, questions whether or not one will do anything for money, take the moral high ground, and do what’s right when the vices of money are baiting one’s conscience of thought.