Created to blanket all job occupations or any sports apparel, it’s intriguing, whimsical, and has a rhythmic appeal to the human ear—the unique name its founder invented for the launch of a new clothing line translated to “Occupational Performance Preference Wear,” or OPPW for short.
Of course, the brand name is long, but it’s different, and that’s what makes it interesting and unique. I found this article, “5 characteristics of strong brand names,” and it provides great advice on branding techniques. Unique brand name constructs can in fact increase a company’s revenue streams and, ultimately, their bottom line. Take, for example, the company WeWork, where in 2019 it paid “We Holdings, owned by Adam Neumann and additional WeWork founders,” $5.9 million to simply license the name “We Company,” so that WeWork could assume the new name, thus changing the legal name from WeWork to We Company. Brilliant right? Names matter, people. They build awareness, recognition, and followers.
If you’re a uniform apparel company or sports apparel company, then consider the whimsical and tongue-twisting “Occupational Performance Preference Wear” to either build your next iconic apparel brand and/or complement your existing portfolio. Either way, you can’t go wrong with branding as unique as this. No one will mistake its origins once it has permeated the marketplace.
Mail any proposals to the following address:
C/o John Sudds
7750 N. MacArthur Blvd., Ste. 120-103
Irving, Texas 75063-7501.