The Ames Tribune newspaper keep piggybacking off the trademark “leafBuilder,” apparently to draw attention to a squirrel eating dead leaves. It’s the oddest thing in that although a squirrel’s diet does include leaves, they aren’t what I’d consider to be the typical leafBuilder, and so I decided to create this post because The Ames Tribune won’t remove the mark “Leaf Builder” from the article’s sports header section. More importantly, why would a Pulitzer Prize winner like Ames Tribune need to avail itself of the trademark leafBuilder, particularly to enhance its brand. Accordingly, I suppose one could categorize the author, Ed Rood’s “Nature Photo: Leaf Builder” as fake news.
Here’s a squirrel using leaves for cover as opposed to gaining nourishment from them; so leaves has a multipurpose function in the world of squirrel life.